Total Distribution Points(TDP)

Total Distribution Points (TDP) is the sum of per-SKU ACV across every SKU a brand has in a given universe. A brand with 5 SKUs at 60% ACV each has 300 TDPs in that universe.

TDP is the right metric to use when discussing total brand-level distribution growth, because it captures both adding SKUs and increasing ACV on existing SKUs. A brand that goes from 4 SKUs at 50% ACV (200 TDPs) to 6 SKUs at 50% ACV (300 TDPs) has grown TDPs 50%, even though the average per-item ACV is unchanged.

The metric matters most in syndicated data conversations (Circana, NielsenIQ) where the analyst is comparing brand performance over time and needs a single distribution number to plot. Velocity per TDP, also known as velocity per point of ACV, is the cleaner productivity measure because it controls for distribution growth.

Roles where this matters: Sales, Category Management, Brand Marketing.